Help with my MBA ‘digital in dairy’ research and you could win £75 / €85 / $100,

 I live in the UK, work in animal nutrition globally but, in every spare moment, I am studying for a Fast Track Master of Business Administration (MBA), which is due to be completed in April 2018.

The MBA is the reason why I am contacting you today; I have been asked to conduct some research as part of my final MBA coursework and, given that the dairy industry is going through a period of massive change and unrest, I thought it would be a good area to look into. I am particularly interested in how digital will or won’t impact the dairy industry in the next few years. A recent survey by McDonald’s (August, 2017) found that over 60% of farmers around the world though that digital technology would transform their operations in the next few years. I want to test whether dairy farmers can look forward to digital making revolutionary changes to their way of working or whether there will be a gradual evolution with less marked results. I also want to test whether there is just a lot of hot air about the difference that digital could make without any real substance (e.g. is a Trojan Horse?).

As you are a key player in the dairy industry, I would really value your help and input to my short survey designed to help me clarify all of this. The only criteria for entry is that you either work in dairy farming or have enough of a connection with dairy farming/ the dairy supply chain to understand the issues that digital could address. It should take around five minutes of your time (follow the link at the bottom of this email to get to it) and you need to submit it by midnight GMT on Friday 8 December 2017 if you want me to enter your details into a prize draw for 10 cash prizes of £75 / €85 / $100 (or your currency equivalent). * The prize amount can also be donated to a charity of your choice on your behalf should you prefer.

The results will be used for two papers – one due in December and then a final dissertation due in April. Just to re-assure you, these results will be totally anonymized and, other than being shared under non-disclosure my MBA tutor, totally confidential. Even though I work in the industry, I will not use the work for any purpose other than an academic one. Your personal details will only be used to notify you if you have won a prize and all data (other than that in the assignment) will be destroyed 28 days after the survey closes.

Due to the deadline for the first paper, the deadline is two weeks from today. So, don’t delay; please help me as soon as you can and I do hope you win one of my cash prizes as a result of your generosity and team-spiritedness!


Best regards and season’s greetings,

Monica (Hart)
E-monica.hart@btinternet.com